Season 1 · Episode 92
Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins
Marketing Dilemmas · Cognism
April 22, 202532m 4s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine.
From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed with actionable insights for any team trying to scale ABM without overspending on tools.