Season 1 · Episode 70
EU expansion marketing strategy: Beyond translating websites with Nicole Peters, Cognism’s Head of Marketing in DACH
Marketing Dilemmas · Cognism
June 25, 202437m 32s
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Show Notes
Cognism's Global Head of Demand Den, Fran Langham speaks to Head of Marketing in DACH, Nicole Peters about Cognism's approach to expansion. Many companies draw the line at translating copy and campaigns - but Fran and Nicole explain how they've taken this a step further. Implementing demand gen principles in new regions.