Season 1 · Episode 4
Effective Paid and Demand Gen collaboration with Cognism's Head of Paid Acquisition, Canberk Beker
Marketing Dilemmas · Cognism
April 4, 202350m 29s
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Show Notes
Cognism's Global Head of Demand Gen, Fran Langham interviews Cognism's Head of Paid Acquisition, Canberk Beker. Talking about how to get synergy between the DG and paid functions, what success in paid at Cognism looks like, and how DG and paid work together to improve ad performance over time.