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Effective account based marketing with Bill Macaitis
Season 1 · Episode 67

Effective account based marketing with Bill Macaitis

Marketing Dilemmas · Cognism

May 21, 202444m 40s

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Show Notes

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.