PLAY PODCASTS
Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro
Season 1 · Episode 31

Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro

Marketing Dilemmas · Cognism

October 3, 202332m 17s

Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

eBooks are alive and well - with many B2B marketers still using them. But how can we bring the eBook into 2024? Tom Bangay, Senior Director of Content and Community at Juro explains how they're using eBooks. Hint - it's not the traditional approach!