
Season 1 · Episode 31
Doing long form content and ebooks the right way with Tom Bangay, Senior Director of Content and Community at Juro
Marketing Dilemmas · Cognism
October 3, 202332m 17s
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Show Notes
eBooks are alive and well - with many B2B marketers still using them. But how can we bring the eBook into 2024? Tom Bangay, Senior Director of Content and Community at Juro explains how they're using eBooks. Hint - it's not the traditional approach!