Season 1 · Episode 19
Declared intent vs assumed intent with Pete Lorenco, VP of Marketing at HYCU
Marketing Dilemmas · Cognism
July 11, 202327m 58s
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Show Notes
Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?