Season 1 · Episode 17
Death of the AIDA model with Barry Nyhan, Head of Growth at Workvivo
Marketing Dilemmas · Cognism
July 4, 202320m 47s
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Show Notes
Cognism Growth Adviser, Gaetano DiNardi is joined by Head of Growth at Workvivo, Barry Nyhan to discuss the buyer journey. Specifically, how the traditional AIDA model is no longer reflective of how modern buyers actually behave.