Season 1 · Episode 34
Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo
Marketing Dilemmas · Cognism
October 24, 202326m 47s
Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?