Season 1 · Episode 6
Bonus episode: The Loop Live - Marketers should be more than just sales support
Marketing Dilemmas · Cognism
April 19, 202352m 58sbonus
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Show Notes
The Cognism team presents the first episode of The Loop Live. The series bringing marketers 'in the loop' on the changing B2B buyer behaviour and what marketers need to be doing to succeed in this new world. In today's instalment, Alice (CMO) and Liam (VP of Marketing) discuss how marketers need to break free of the sales support role in order to best serve the modern buyer