Season 1 · Episode 55
Bonus episode: Measuring eBook campaigns
Marketing Dilemmas · Cognism
February 29, 202412m 23s
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Show Notes
In the final episode of our eBook mini series, Cognism's Global Head of Demand Gen, Fran Langham and VP of Marketing, Liam Bartholomew are talking measurements. If you're utilising eBooks under a new strategy with revised philosophy, how do you go about measuring success?