Season 1 · Episode 16
Behind the scenes of the CMO diary campaign
Marketing Dilemmas · Cognism
June 27, 202343m 53s
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Show Notes
CMO, Alice de Courcy speaks to the Demand Gen campaign manager and brains behind the highly successful CMO diary launch campaign - Jamie Skeels. They chat about how the diary came to be, how Jamie went about planning the campaign, and some behind the scenes insights about the last minute changes impacted the campaign.