Episode 55
Interview with Mark Stouse - Proof Analytics
Marketing B2B Technology · Mike Maynard, Napier, and Mark Stouse, Proof Analytics
February 15, 202337m 59s
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Show Notes
Mark Stouse, CEO of data analytics platform Proof Analytics, discusses the difference between marketing mix modelling (MMM) and marketing resource management (MRM) and how they can demonstrate the impact of marketing activities on business bottom line.
Mark also explains why it is vital to trust and use math when making marketing decisions and why pressure from the C-suite means this is increasingly important.