Episode 61
Interview with Jeff Day at Act-On
Marketing B2B Technology · Mike Maynard, Napier, and Jeff Day, Act-On
May 4, 202339m 58s
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Show Notes
When it comes to marketing automation platforms, the choices can seem endless. Jeff Day, Senior VP of Marketing at Act-On, discusses the key considerations mid-market marketing teams should consider when selecting a platform.
He explains the buyer journey, what customers need at each stage and how to create automated programs that encourage a buying decision.
Find out how to use data to identify what is engaging customers and inform where you send them next.