Episode 62
Interview with Haralds Gabrans Zukovs at Credolab
Marketing B2B Technology · Mike Maynard, Napier, and Haralds Gabrans Zukovs, Credolab
May 11, 202321m 38s
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Show Notes
Haralds Gabrans Zukovs, Head of Marketing at Credolab, explains how through understanding how individuals use their smart devices, marketing teams can create campaigns optimised towards personality traits. He also describes how the additional insight can enhance marketing personas.
Haralds and Mike also discuss machine learning and AI, their impacts, benefits, and limitations.