Episode 65
Interview with Evan Kramer at MotionPoint
Marketing B2B Technology · Mike Maynard, Napier, Evan Kramer, MotionPoint
June 12, 202325m 56s
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Show Notes
Evan Kramer, CEO of MotionPoint, a tech-driven translation and localisation company, discusses the differences between translation and transcreation and the benefits that going beyond simple translation can have.
He also explains the impact translation can have on conversions and why you should measure the impact to determine the level of translation required.