Episode 67
Interview with Bonnie Crater at Full Circle
Marketing B2B Technology · Mike Maynard, Napier, Bonnie Crater, Full Circle Insights
July 3, 202323m 21s
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Show Notes
Bonnie Crater, President and CEO of Full Circle Insights, explains why companies struggle to identify what marketing activities impact pipeline opportunities and clarifies what attribution means and what to consider when selecting an attribution model.
She also shares the best piece of advice that she has received as a marketer and the insights she would give to someone starting their career.