Why This Startup Founder Is Spending $0 On Paid Marketing with Ankur Nagpal (#104)
Marketing Against The Grain · Hubspot Media
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Show Notes
People don’t want to follow brands.
Kipp and Kieran are joined by Ankur Nagpal (Founder at Ocho) to go all in on Ocho’s $0 marketing strategy. Learn why Ocho’s betting big on their team building their individual brands, how to take advantage of the hidden tax codes, why creators need to build ownership, and how to recruit a marketing leader.
About Ankur
Recently launched Ocho (ocho.com) to help business owners build wealth. He also runs Vibe Capital (vibe.vc), a venture capital fund with 100+ portfolio companies and $100M+ in AUM.
Previously, founded Teachable (teachable.com) & scaled to $50M+ in ARR before selling to Hotmart, where he serves on the board. Currently lives in Brooklyn, NY when not vagabonding around the globe.
Connect with Ankur!
- Ocho https://ocho.com/
- LinkedIn https://www.linkedin.com/in/ankurnagpal/
- Twitter https://twitter.com/ankurnagpal
Mentions
- Sam Parr https://twitter.com/thesamparr
- Ankur’s Tweet https://twitter.com/ankurnagpal/status/1593026491058917377
- Ocho https://twitter.com/ochowealth
- Teachable https://teachable.com/
- Google Bard https://bard.google.com/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.