The Claude Update That Just Changed Marketing Forever

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Ep. 399

We are now transitioning from vibe coding to vibe working?

Kieran dives into the historic evolution of AI from a tool you chat with to a team you manage, and why this changes the future of work. Learn more on the rise of agentic AI teams that autonomously handle projects, how Claude and similar models are embedding themselves directly into essential tools like Excel and PowerPoint, and why mastering outcome-based thinking (rather than task-based delegation) will separate those who thrive in the "vibe working" era from those left behind.

Mentions

• Anthropic https://www.anthropic.com/

• Claude https://claude.ai/

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.