How To Create A Winning Marketing Plan For 2024 (Masterclass) (#182)
Marketing Against The Grain · Hubspot Media
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Show Notes
Founders and CEOs understand customers the best.
Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.
Mentions
- Allocadia https://secure.allocadia.com/
- Asana https://asana.com/
- Google Sheets https://docs.google.com/spreadsheets/create
- HubSpot https://www.hubspot.com/
- Zapier https://zapier.com/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.