How Ai Is Changing A $28.6B Company’s Marketing Strategy (2024)

Ep. 237

How do we create the new marketing playbook of the AI era?

Kipp and Kieran dive into the evolving landscape of marketing and how AI is setting the stage for the next big shift. Learn more on how to leverage AI integrations with HubSpot and other tools to stay competitive, understand the balance between new approaches and tried-and-true strategies, and get insights into the experimental yet promising world of AI-enabled one-to-one marketing.

Mentions

• Grab HubSpot's free AI-Powered Customer Platform and watch your business grow https://clickhubspot.com/cmt
• Try Scout https://www.tryscout.ai/
• Humantic https://humantic.ai/
• SixSense https://www.sixsense.ai/
• Common Room https://www.commonroom.io/

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.