Everything You Need To Know To Grow A Startup In 2024 w/ Jason Lemkin
Marketing Against The Grain · Hubspot Media
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Show Notes
Ep. 217
Are marketing budgets going to go up? Is product marketing a waste of time?
Kipp and Kieran with guest Jason Lemkin (CEO of SaaStr) dive into brand marketing. Learn more on leveraging AI and product-led growth for market dominance, the critical impact of early results in a sales cycle for gauging success, and the nuanced art of aligning marketing strategies with your company's unique DNA for unbeatable brand resonance..
Mentions
- SaaStr https://www.saastr.com/
- Owner.com https://www.owner.com/
- Opus Clip https://www.opus.pro/
- Intuit https://www.intuit.com/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.