Everything you need to know about AEO in 2025
Marketing Against The Grain · Hubspot Media
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Show Notes
Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv
Ep. 364
Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them?
Kipp and Kieran dive into how Google’s latest Gemini integration is completely transforming search, content consumption, and the future of SEO in 2025. Learn more on how AI is making clicks and traditional web browsing obsolete, why AEO (AI Engine Optimization) is the next big battleground for brands, and what marketers must do to adapt their strategies to a world of conversational and agentic search.
Mentions
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Google Chrome https://www.google.com/chrome/
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Perplexity https://www.perplexity.ai/
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ChatGPT https://chatgpt.com/
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Claude https://claude.ai/
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Gemini https://gemini.google.com/
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.