477: Alternative Investor Insights, Energy Managment, Staying Organized, and Goal Setting with Susan Lassiter-Lyons

Susan Lassiter-Lyons from Investor Insights is an American investor, entrepreneur, author, and coach. She's the president of the American Association of Alternative Investors and founder and CEO of Lassiter Marketing Group, a privately held financial publishing company. Susan has closed 612 real estate investment transactions, raised $30.3 million in private capital and her insights are consumed by more than 52,000 subscribers in the US and Canada. She's a prolific real estate and angel investor managing a portfolio that includes 740 real estate units, 14 tech start-ups, and 15 cannabis companies. Listen in to discover how she deals with adversity, as well as how she remains consistent and motivated to build a successful business. https://www.youtube.com/watch?v=V9NvTLj-LCo Quotes:                                                                                                                                    “Time management is kind of a misnomer. I don't think we can manage time—everybody has the exact same amount of time. What we have control over is our energy.” – Susan Lassiter-Lyons “If I'm out of alignment, I'm going to lose motivation and drive, and it's going to be reflected in my results.” – Susan Lassiter-Lyons “Quit seeking external validation. Do you, and let the chips fall where they may. Other people can have their opinions, but nobody is going to care or know more about your business than you.” – Susan Lassiter-Lyons Takeaways: 01:08 Energy management matters more than time management - focus on your peak performance hours. 04:39 Create multiple calendars for content, promotions, and investments to stay organized and reduce overwhelm. 19:47 Positioning yourself as an expert attracts better investment opportunities. 27:56 Trust your gut and stay true to your personal vision and values. 29:52 Build a business that supports your lifestyle, not one that consumes your entire life. Resources Susan Lassiter-Lyons (Official Site) Investor Insights (Community of Alternative Investors) Susan Lassiter-Lyons (LinkedIn)