301: Market Yourself as An Authority Figure, Clean Up Your Social Presence, and Build a Service People Use with Anthony Couch

Anthony Couch from GetSuitable has created a tool called Cachet that cleans up social media. Listen in as he explains what people need to do to keep themselves "hireable" and likable on social media, as well as the struggles and breakthroughs he's had gaining popularity from social media, as well as his trials and tribulations getting his apps to catch on. https://www.youtube.com/watch?v=ZlKa27j3FLk Quotes:                                                                                                                                    “I'm not passionate about helping people hide who they are. I'm passionate about helping people avoid losing opportunities for things they did years ago.” – Anthony Couch “Whatever you do for a living, you have to have your social presence reflect you as a professional.” – Anthony Couch “We need to build a product that our customers or ideal users want, instead of building something that we have to sell them on.” – Anthony Couch Takeaways: 02:26 Cleaning up inappropriate social media content is crucial for future employment opportunities. 10:25 Social media profiles should reflect your professional identity and career goals. 13:40 Reading and sharing industry-specific content demonstrates professional growth and commitment. 21:35 Using strategic hashtags can help build a professional online brand and attract relevant followers. 25:03 Employers view blank or hidden social media profiles as suspicious and potentially problematic.