192: Create Fearlessly: Get a High Converting Website for Your Business with Stephen Christopher

Stephen Christopher is the founder of Sequest Digital Marketing, a company that helps businesses improve their online presence through services like SEO, pay-per-click advertising, and web design. He is also the host of the Business Revolution podcast, where he talks with entrepreneurs and shares advice about business growth. Stephen has experience running several businesses and is known for focusing on what his company does best, while also making sure his clients are well taken care of. Stephen Christopher from Seequs.com wants to help you with your organic search results, pay per click advertising, and web design. Choose the top one to three objectives for your website: that's usually for your hot, warm, and cold leads. For example, your hottest prospects who want to buy right now could be looking for a phone number, the warm leads might fill out a contact form to request service, and the cold leads might only want to signup for a video or short report. https://www.youtube.com/watch?v=EFN66zC_75Q Don't take anything for granted, be super persistent (failure leads to perspective). Change the "bad" things about your business. Quotes:                                                                                                                                    “Client success is not optional. We’re committed to providing as much guidance as possible because their success—both within our work and overall—is essential to us.” –Stephen Christopher “Never give up. There is always a way to make what you want happen. What you're doing right now might not be the right approach, so if you fail, it's time to shift your perspective.” – Stephen Christopher “Sometimes you might be doing something with the potential to succeed, but it’s not aligned with who you are or who you’re truly trying to become.” – Stephen Christopher Takeaways: 01:02 Focus on what your business does best and let go of the rest. 06:17 Make your website easy for visitors to take action, like calling or filling out a form. 12:32 Good communication and customer service are very important for keeping clients happy. 21:53 Learn from mistakes and use them to build a better business. 26:53 Set clear company values and use them to guide your decisions. Resources: Seequs SEO agency, Business Revolution Podcast, Business Revolution Facebook Group Case studies: Petri Plumbing and Hal Elrod