Episode 16

Your Brand in Your Customer´s Hand – Olaf Hartmann, Multisense Institut

Die Rolle der Haptik in multisensorischer Markenkommunikation

Markenkraft - Der Podcast über Markenführung und Markenforschung · Michael Trautmann & Olaf Hartmann

July 6, 202343m 1s

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Original episode page

Show Notes

Die Rolle der Haptik in multisensorischer Markenkommunikation

www.multisense.de

https://www.amazon.de/Touch-Haptik-Effekt-multisensorischen-Marketing-Fachbuch/dp/3648079387/ref=sr13?_mkde_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&keywords=touch+haptik&qid=1637259403&sr=8-3

https://www.creatura.de/power-of-print/metaanalyse

Topics

HaptikTouchmultisensorisches MarketingPrintmailingWerbewirkung

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