Episode 30
What makes advertising effective? - Paul Feldwick - Author & Creative-Director (English)
The anatomy of Humbug and why we should stop worshiping creativity
Markenkraft - Der Podcast über Markenführung und Markenforschung
November 2, 20231h 8m
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Show Notes
The anatomy of Humbug and why we should stop worshiping creativity
Books by Paul Feldwick:
- The Anatomy of Humbug: How to Think Differently about Advertising
- Why does the Pedlar Sing?: What Creativity Really Means in Advertising" Troubador Publishing Ltd (2021)
The Dedoles Socks Campaign: https://youtu.be/9ZVc1bbgH3U
Topics
advertising effectivenessbrandingPaul FeldwickWerbewirkung