Episode 36
The Science Behind Why We Buy - Phil Barden - DECODE (English)
Perception, behaviour and the misunderstood role of emotions in brand building
Markenkraft - Der Podcast über Markenführung und Markenforschung
December 7, 20231h 12m
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Show Notes
Perception, behaviour and the misunderstood role of emotions in brand building
Phil Barden: DECODED - The Science behind why we buy
Richard Shotton: The Choice Factory
Topics
NeuroscienceBrand StrategyBrand CodesEmotional advertisingBrandingBehavioural economics