Episode 38
The Mindset for Brand Growth - Magda Nenycz-Thiel – Ehrenberg Bass Institute (English)
How to establish the mental models of marketing success
Markenkraft - Der Podcast über Markenführung und Markenforschung
January 11, 202455m 21s
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Show Notes
How to establish the mental models of marketing success
https://www.marketingscience.info/
How Brands Grow Part 2
https://www.marketingscience.info/how-brands-grow-part-2-revised/
Topics
Ehrenberg Bass Instituteevidence-based managementcategory growthbrand growthbrand strategy