
Episode 18
Priceless Brand Sense – Raja Rajamannar, CMO Mastercard (English)
The Power of Multisensory Branding
Markenkraft - Der Podcast über Markenführung und Markenforschung
July 11, 20251h 18m
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Show Notes
The Power of Multisensory Branding
Topics
multisensory marketingMastercardSensory brandingSoundbrandingquantum marketingpurposecrisis