Episode 32
How to build better brands - Mark Ritson - Marketing professor gone rogue (English)
Become a better marketer and let your brand thrive after a recession
Markenkraft - Der Podcast über Markenführung und Markenforschung
October 19, 20231h 13m
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Show Notes
Become a better marketer and let your brand thrive after a recession
More on the Mini-MBA:
https://mba.marketingweek.com/
To read Marks column:
https://www.marketingweek.com/
Marks Book recommendation:
Good Strategy Bad Strategy: The Difference and Why It Matters Richard Rumelt
Topics
Mark RitsonPlaybookBrand ManagementStrategy