Episode 74
Effectiveness in Practice – Mark Ritson, Leading Brand Strategist (English)
The Long and the Short of it, what makes great campaigns and why discounts are the silent killer of brand equity
Markenkraft - Der Podcast über Markenführung und Markenforschung
October 23, 20251h 9mExplicit
Audio is streamed directly from the publisher (audio.podigee-cdn.net) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The Long and the Short of it, what makes great campaigns and why discounts are the silent killer of brand equity
Mark Ritson on The Drum
MARKENKRAFT Masterclass "N3XT L3V3L 8R4ND Management":
Topics
EffectivenessMiniMBAMark RitsonStrategybrandMarkenkraft