Episode 46
Context is King - Prof. Dr. Koen Pauwels - Northeastern University (English)
How mental states influence decisions and why hypertargeting is ineffective
Markenkraft - Der Podcast über Markenführung und Markenforschung
May 15, 20251h 10m
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Show Notes
How mental states influence decisions and why hypertargeting is ineffective
A new theorem for optimizing the advertising budget Wright, Malcolm 2008 - Ehrenberg-Bass Institute, University of South Australia
Book references:
It´s not the Size of Data – It´s how you use it
Break the Wall: Why and How to Democratize Digital in Your Business
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Contact Prof. Dr. Koen Pauwels: