Episode 43

Brand Positioning Done Right - Ulli Appelbaum - Brand Planner, Author (English)

Insights for creative brand strategy

Markenkraft - Der Podcast über Markenführung und Markenforschung

February 29, 20241h 7m

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Original episode page

Show Notes

Insights for creative brand strategy

https://www.linkedin.com/in/ulliappelbaum/

The Brand Positioning Workbook: https://www.amazon.de/-/en/Ulli-Appelbaum/dp/B09RM61LXX

https://first-the-trousers.com/ulli-appelbaum/

https://www.marketingscience.info/

https://mba.marketingweek.com/

Topics

brandpositioningUli Appelbaumstrategy

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