Episode 34

Brand Building and the Digital Media Scam - Bob Hoffmann - Media Person of the Year (English)

The dangers of adtech and timeless lessons how to build brands

Markenkraft - Der Podcast über Markenführung und Markenforschung

October 31, 20241h 21m

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Show Notes

The dangers of adtech and timeless lessons how to build brands

https://www.bobhoffmanswebsite.com/

https://www.amazon.de/ADSCAM-Advertising-Historys-Greatest-Democracy/dp/0999230743/ref=sr_1_5?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=1D3Z8QQ4F0UB3&keywords=adscam&qid=1665072418&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=adscam%2Caps%2C390&sr=8-5

The Choice Factory - Richard Shotton

https://www.amazon.de/Choice-Factory-Behavioural-Biases-Influence/dp/085719609X/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=217Z4LKU4IPWM&keywords=richard+shotton&qid=1665122681&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=richard+shotton%2Caps%2C95&sr=8-1

Everybody lies - Seth Stephens-Davidowitz

https://www.amazon.de/Everybody-Lies-Internet-Really-Reveals/dp/0062390856/ref=sr_1_1?__mk_de_DE=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=2OTI68EBAVCPN&keywords=Everybody+lies&qid=1665122708&qu=eyJxc2MiOiIxLjgyIiwicXNhIjoiMS42MyIsInFzcCI6IjEuNzMifQ%3D%3D&sprefix=everybody+lies%2Caps%2C95&sr=8-1

Topics

AdfraudBrandingAdvertisingBob HoffmannAdscamDigitalTrackingMarketingEffectiveness

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