Episode 263
Selling Outcomes Instead Of Selling Products
Servitization focuses on after-the-sale service, and has birthed PaaS - Product as a Service, both of which are and will be changing major industries. Learn more as Gary Brooks, Chief Marketing Officer at Syncron, chats with hosts Lew Weiss and Tim Grady...
February 10, 202027m 52s
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Show Notes
Servitization focuses on after-the-sale service, and has birthed PaaS - Product as a Service, both of which are and will be changing major industries. Learn more as Gary Brooks, Chief Marketing Officer at Syncron, chats with hosts Lew Weiss and Tim Grady about selling outcomes instead of selling products.
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