Manufacturing Culture Podcast

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Kyle Ellis, the leader of Torque Manufacturing. They discuss the transformation of a machining business into a brand that emphasizes craftsmanship, clarity, and strategic thinking. Kyle shares his journey into machining, the importance of culture in the workplace, and how he rebranded his company to reflect authenticity. The conversation also touches on the significance of building relationships with customers, hiring for fit, and the legacy Kyle hopes to leave behind in the manufacturing industry.TakeawaysKyle Ellis transformed a machining business into Torque Manufacturing.Craftsmanship and strategic thinking are essential for modern manufacturing.Culture is about shared values and support among team members.Kyle's journey into machining began with a passion for building things.Rebranding to Torque reflected the company's mechanical focus.Building relationships with customers is key to success.Hiring the right people is crucial for a positive culture.Entrepreneurship in manufacturing requires resilience and adaptability.Kyle takes pride in overcoming challenges in his career.He hopes to inspire the next generation of manufacturers.Chapters00:00 Transforming Identity in Manufacturing05:36 The Essence of Culture06:47 Journey into Machining08:23 Rebranding for Authenticity11:54 Products and Customer Relationships15:55 Building a Culture of Trust17:32 Hiring for Fit and Passion18:52 Advice for Aspiring Entrepreneurs20:00 Pride in Overcoming Challenges21:27 Legacy and Impact24:16 Promoting the Machining Industry

In this episode of the Manufacturing Culture podcast, host Jim Mayer speaks with Steve Shebuski, a seasoned professional in the supply chain and warehousing industry. They discuss the complexities of supply chain management, the importance of workplace culture, and the role of innovation and technology in improving processes. Steve shares his unique journey into the field, the challenges he has faced, and the misconceptions people have about warehousing. The conversation also touches on the impact of robotics and AI in the industry and the importance of enabling teams to learn and grow.TakeawaysMost people never think about the thousands of decisions it takes to get products on time.Culture is about how your people feel towards each other and their work.Every problem in supply chain management is unique in some way.Incremental improvements can lead to significant changes in manufacturing processes.Innovation is about enabling people to make mistakes and learn from them.Robotics and automation introduce a new set of challenges in supply chain management.It's important to enable teams to adopt new technologies and tools.Understanding the logistics behind warehousing can change perceptions.The rate of change in technology is exciting for the future of supply chain.Continuous learning is essential in the ever-evolving field of supply chain management.Chapters00:00 Introduction to Supply Chain Challenges06:25 Defining Culture in the Workplace11:46 Steve's Journey into Supply Chain18:23 Consulting and Real-World Applications20:13 Common Misconceptions about Warehousing23:48 Building Better Manufacturing Processes26:01 Impact of Culture on the Shop Floor28:14 Learning from Failures in Implementation31:22 Innovation and Risk in Warehouse Management36:46 The Role of Robotics in Modern Manufacturing42:25 Legacy and Empowerment in Leadership

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Kevin Tamanini, an expert in industrial and organizational psychology, about the critical role of leadership in manufacturing. They discuss the importance of culture, values, and succession planning, as well as the evolving landscape of leadership development in the face of technological advancements like AI. Kevin shares insights on how effective leadership can impact not only organizational success but also personal growth and development. The conversation emphasizes the need for intentionality in building a strong leadership pipeline and the significance of understanding the human element in manufacturing.TakeawaysFactories are run by machines but steered by people.Culture is defined by actions, not just words.Leadership development is crucial for organizational success.Succession planning should focus on potential, not just performance.Soft skills are essential for effective leadership.AI is changing the landscape of manufacturing leadership.Leaders must build credibility to be effective.Personal growth is a key outcome of leadership development.Assessments can provide valuable insights into leadership capabilities.Leadership is about making more leaders.Chapters00:00 Introduction to Leadership in Manufacturing04:36 Defining Culture in Organizations11:03 The Importance of Defined Values12:56 Understanding Industrial and Organizational Psychology16:28 The Development of Leaders18:16 Challenges in Leadership Promotion21:56 Assessing Leadership Strengths24:14 Effective Succession Planning for Manufacturers27:39 Changing Perceptions in Leadership29:26 The Importance of Credibility in Leadership33:48 Navigating Leadership Dynamics in Family-Owned Businesses36:53 Assessing Leadership Potential through Simulations39:32 Misconceptions about Leadership Assessments41:51 The Evolving Nature of Leadership43:09 The Broader Impact of Leadership Skills47:29 Legacy and Impact of Leadership Development50:22 Debunking Myths about Manufacturing and Change53:08 The Intersection of AI and Human Leadership

Live from Tempe, this Shop Floor Social brings together manufacturing leaders for a straight conversation about what actually changes after technology hits the shop floor.This isn’t about hype or digital buzzwords. It’s about reality. Better data doesn’t fix broken systems. It exposes them. It changes how people make decisions, how teams communicate, and how work actually gets done.The panel digs into real issues shops deal with every day. Incomplete RFQs, shifting demand, inspection headaches, and the constant pull between production and process improvement. Then they get into what it really takes to solve them.Not more tools. Not more software. Better leadership, clearer systems, and people who are aligned and accountable.They also break down what modernization actually looks like inside a shop, how data reshapes how employees are evaluated, and why automation isn’t replacing people. It’s changing their role.This is a conversation about the gap between knowing the problem and actually doing something about it.Key TopicsWhat actually changes after tech is implementedWhy data alone doesn’t improve outcomesThe real friction in manufacturing: RFQs, inspections, volatilityLeadership as the root cause of most shop problemsUtilization vs throughput and what actually mattersStandardization, planning, and finishing what you startTechnology investments that move the needleAutomation and the shift from operator to orchestratorAI as a decision support tool, not a replacementTraining, apprenticeships, and building internal talentGetting employee buy-in and managing changeThe future of manufacturing: integrated, human-driven, and evolvingChapters00:00 – Intro and live event setup02:00 – Panel introductions09:30 – Customer challenges and real friction13:30 – Before modernization17:00 – Defining moments for change24:30 – Leadership vs shop floor30:00 – Digital transformation stories36:00 – Data, utilization, and throughput40:00 – Game-changing technology47:00 – Automation and workforce shift52:00 – AI and future state56:30 – One word: the future of manufacturing59:00 – Audience Q&A on trainingManufacturing Intelligence | HexagonNext Shop Floor Social Nashville

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Justin Keskel, a multifaceted expert in CNC machining and modern manufacturing. They explore Justin's journey into the trades, the importance of mentorship, and the evolving culture within manufacturing. The conversation delves into the daily challenges faced by machinists, the significance of processes and attention to detail, and the current trends impacting the industry. Justin shares insights on the future of manufacturing, the need for greater awareness of skilled trades, and his aspirations for legacy and mentorship in the field.TakeawaysJustin Keskel emphasizes the importance of community in manufacturing.Culture in manufacturing is defined by the alignment of people and values.Mentorship serves as a shortcut for learning in the trades.Attention to detail is crucial for successful machining.Processes in manufacturing help improve efficiency and profitability.No two manufacturing shops operate the same way, highlighting the diversity in the industry.Awareness of the skilled trades is essential for attracting new talent.The future of manufacturing will likely involve more advanced technology and AI.Changing perceptions of manufacturing is necessary to attract younger generations.Justin aims to contribute to the next generation of skilled workers.Chapters00:00 Introduction to Modern Manufacturing and Community Building03:36 Justin's Journey into Machining05:47 The Importance of Culture in Manufacturing08:29 Sharing Experiences on LinkedIn10:39 Memorable Moments in Trade Shows13:16 Attention to Detail and Process Flow15:44 Challenges Facing Modern Shops18:22 The Role of Mentorship in Manufacturing20:40 Visiting Other Shops and Learning23:08 Raising Awareness for Manufacturing Careers25:21 Dispelling Myths About Manufacturing27:49 The Future of Manufacturing and AI30:11 Conclusion and Legacy

In this episode, Jim Mayer interviews John Albers, a retired Marine Colonel and founder of Albers Aerospace, about the critical importance of rebuilding America's manufacturing base as a national security strategy. John shares his insights on the fragility of the current industrial base, the significance of culture in manufacturing, and the balance between digital engineering and skilled trades. He emphasizes the need for a cultural shift that values trades and skilled labor, and discusses the future of manufacturing in the context of national resilience and purpose.TakeawaysManufacturing is essential for national security.Company culture is a strategic differentiator.Investing in leadership development is crucial for maintaining culture.The trades are vital for the economy and should be valued.Digital engineering must be balanced with skilled trades.People want to feel valued and make a difference.Leadership requires being others-focused and empathetic.The future of manufacturing depends on resilience and purpose.We need to change the narrative around skilled trades.Manufacturers should highlight their impact on local communities.Chapters00:00 Rebuilding America's Manufacturing Backbone09:15 The Importance of Culture in Organizations17:36 Transitioning from Military to Manufacturing24:09 The Role of Digital Engineering in Manufacturing30:15 Navigating Digital Transformation in Engineering33:10 The Importance of Measured Growth and Acquisitions33:57 Valuing Skilled Trades and Their Impact36:33 Addressing Misconceptions About the Trades39:10 The Role of Culture in Manufacturing42:19 Engaging Communities and Families in Trades45:42 Building a Stronger Nation Through Manufacturing

In this episode of the Manufacturing Culture Podcast, host Jim Mayer welcomes Jared Reining, a skilled machinist and entrepreneur, who shares his journey into the world of manufacturing. Jared discusses his early experiences in the trade, starting from a casual job in his uncle's machine shop to becoming a proficient machinist at PharmaMed Automation. He emphasizes the importance of hands-on experience and the value of networking within the industry, highlighting how his career path has been shaped by various roles and responsibilities over the years. Jared also reflects on the pride that comes from creating tangible products and the therapeutic aspects of machining, which he finds deeply fulfilling.The conversation delves into the culture of manufacturing, the significance of mentorship, and the need for skilled tradespeople to embrace their roles in a rapidly evolving industry. Jared shares insights on the future of manufacturing, advocating for smaller, high-performance shops that can maintain quality while keeping costs low. He also touches on the mental health challenges faced by tradespeople and expresses a desire to support his peers through potential future endeavors in therapy. This episode is a heartfelt exploration of the machinist's life, the pride in craftsmanship, and the importance of community in the manufacturing sector.Chapters00:00 Introduction to Jared Reining06:40 Defining Manufacturing Culture08:02 Jared's Journey into Machining14:45 Working at PharmaMed Automation17:56 The Difference Between Job Shop and PharmaMed Work19:28 Mistakes Young Machinists Make23:40 Networking and Building Connections26:59 The Pride of Craftsmanship30:51 Exploring Mental Health in Manufacturing35:05 The Future of Skilled Trades

In this episode of the Manufacturing Culture Podcast, host Jim Mayer welcomes Daniel Stanphill, a passionate figure in the electronics manufacturing industry. Daniel shares his journey from stumbling into manufacturing to becoming a business owner and eventually finding his niche at Aurora Boardworks. He discusses the transformative moment when work became more than just a job for him, fueled by curiosity and a supportive team. The conversation delves into the importance of workplace culture, the challenges of the electronics manufacturing landscape, and the misconceptions surrounding the industry. Daniel emphasizes the need for authenticity and vulnerability in sharing personal stories, especially in a world dominated by social media and curated success narratives.The episode also highlights the significance of networking through platforms like LinkedIn, which has allowed Daniel to connect with industry veterans and expand his knowledge. He discusses the intricate processes involved in circuit board manufacturing, the challenges the industry faces, and the importance of fostering a supportive culture within manufacturing companies. Daniel's insights provide a refreshing perspective on the realities of the industry, encouraging listeners to embrace their unique journeys and redefine their personal definitions of success.TakeawaysWork becomes meaningful when you find your passion.Curiosity can lead to unexpected career paths.Authenticity in sharing struggles can inspire others.Networking is crucial for growth in the industry.The manufacturing landscape faces both challenges and opportunities for innovation.Chapters00:00 Introduction to Daniel Stanphill05:08 Defining Workplace Culture11:17 Daniel's Journey into Manufacturing18:08 The Role of Networking in Growth21:36 Understanding Circuit Board Manufacturing27:15 Challenges in the Electronics Manufacturing Landscape31:23 Culture at Aurora Boardworks34:13 The Impact of Podcasting on Community40:33 Lessons Learned from Podcasting46:02 The Future of Manufacturing

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Chuck Coxhead about the importance of evolving manufacturing practices and company culture. They discuss the need for leaders to abandon outdated thinking, the significance of differentiation in a commoditized market, and the transformative changes in business practices post-2020. Chuck shares his journey in the RF cable assembly industry, emphasizing the importance of customer experience and the buyer's journey. The conversation also touches on empowering frontline workers, achieving alignment across departments, and the future of differentiation in the industry.TakeawaysManufacturing leaders must abandon pre-2000 thinking.Culture is about how employees feel in the workplace.Differentiation is key in a commoditized market.Customer experience can set a company apart.The buyer's journey has changed significantly.Companies must adapt to new market realities post-2020.E-commerce can revolutionize the buying process.Frontline workers play a crucial role in company success.Alignment across departments is essential for growth.Trust and accountability are vital in leadership.Chapters00:00 Introduction to Manufacturing Culture Podcast01:52 Understanding Culture in the Workplace07:53 Chuck's Origin Story and Career Path11:08 The Shift from Pre-2000 Thinking16:45 Transformative Changes in Business Post-202022:39 Revolutionizing the Buyer’s Journey25:24 Applying the Framework to Job Shops30:07 Empowering Frontline Workers34:11 Achieving Alignment Across Departments36:30 Creating Systems for Bold Growth41:34 The RF Frontiers Podcast43:52 Future of Differentiation in Industry46:35 Final Thoughts and Advice

In this episode of the Manufacturing Culture podcast, host Jim Mayer speaks with George Pesansky, a global authority on operational excellence. They discuss the importance of workplace culture, the need for systems over people in problem-solving, and the leadership gaps in manufacturing. George shares insights from his extensive experience in various work cultures and his transition to nonprofit work, emphasizing the value of donating talent. The conversation also touches on performance improvement, preventing employee burnout, and the future of work, highlighting the significance of respect and trust in the workplace.TakeawaysCulture represents the norms in a workplace.Understanding workplace culture is crucial for success.Problems are often system problems, not people problems.Leadership gaps exist in manufacturing due to poor promotion practices.Cultural differences impact how work is done.Transitioning to nonprofit work can be fulfilling and impactful.Identifying performance issues requires understanding the system.Super performance focuses on celebrating wins, not just fixing failures.Performance reviews should focus on extending periods of success.Creating a respectful work environment is essential for employee retention.Chapters00:00 Introduction to Operational Excellence04:09 Understanding Culture in the Workplace05:47 Leadership Gaps in Manufacturing12:39 Cultural Differences Across Regions14:31 Transitioning to Nonprofit Work17:11 Identifying Performance Issues20:31 Defining Super Performance vs. Hustle Culture26:08 The Prison of Expectations31:13 Operational Excellence and Employee Empowerment36:02 Rebuilding Trust Through Excellence39:47 The Value of Donating Talent45:17 Envisioning the Future of Work

In this episode of the Manufacturing Culture Podcast, Jim Mayer speaks with Andrew Johnson about the intricacies of manufacturing culture, the importance of authenticity in leadership, and lessons learned from early-career failures. They discuss the dynamics of family businesses, the challenges of innovation, and the evolution of ShelfAware as a digital inventory management platform. The conversation also touches on change management in the manufacturing sector and the future of American manufacturing, highlighting the need for innovation and a return to the trades.TakeawaysMost supply chain conversations focus on systems, margins, and speed.Culture in a work context is all about authenticity.Failures in early career can lead to valuable lessons.Family dynamics can complicate business operations.Innovation requires clear communication and employee buy-in.The evolution of ShelfAware was driven by customer needs.Change management is crucial in the manufacturing sector.American manufacturing is on the brink of a renaissance.Investing in trades can provide job stability and fulfillment.Innovation must focus on creating better, stronger products.Chapters00:00 Introduction to Family Business Dynamics05:04 Understanding Culture in Manufacturing07:17 Lessons from Early Career Failures13:12 Rebuilding Culture After Setbacks15:29 Influences from Family Business Leadership17:56 Navigating Family Dynamics in Business21:32 Evolution from O-Rings to ShelfAware28:15 Change Management in Industrial Settings29:56 Innovation vs. Tradition in Manufacturing34:18 The Role of Leadership in Change Management37:09 The Renaissance of American Manufacturing37:36 Heavy Tech: A New Venture in Manufacturing47:12 Rebuilding American Manufacturing: Challenges and Opportunities

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Mark Vanderwarf, a business growth strategist and sustainability advocate. They discuss the importance of sustainability in manufacturing, the role of culture in business, and the need for a skilled workforce. Mark shares his early experiences that shaped his views on growth and sustainability, emphasizing the need for a mindset shift towards investing in people. The conversation also touches on the impact of technology and AI on the industry, the intersection of sustainability and the middle class, and the importance of balancing technological advancements with environmental considerations. Mark concludes with a call to action for individuals to take personal responsibility and contribute positively to their communities.TakeawaysSustainability is essential for the future of manufacturing.Culture defines the identity and purpose of a company.Investing in people leads to better business outcomes.The manufacturing industry faces a skilled labor shortage.Mindset shifts are crucial for embracing sustainability.Technology and AI can enhance efficiency in manufacturing.Sustainability is linked to rebuilding the middle class.Balancing technological needs with environmental sustainability is vital.Time management is a key factor in business success.Personal responsibility and community contribution are important for change.Chapters00:00 Introduction to Mark Van Der Werf07:09 Defining Culture in Manufacturing08:18 Early Experiences Shaping Growth and Sustainability13:54 The Need for a New Exchange in Manufacturing17:11 The Skilled Labor Dilemma21:39 Abundance vs. Scarcity Mentality26:37 Investing in People for Future Success28:37 Reframing Sustainability in Manufacturing36:06 The Role of Technology in Empowering Workers41:31 AI's Impact on Business Efficiency45:49 Sustainability and the Middle Class50:21 Balancing AI Needs with Sustainability54:39 Mindset Shifts for a Better Future

SummaryIn this conversation, Dr. Erica Armstrong discusses her journey from traditional healthcare to founding Root Functional Medicine, a virtual clinic focused on treating root causes of chronic diseases. She emphasizes the importance of nutrition, the role of dietitians, and the need for a new approach to healthcare that prioritizes employee wellness and addresses the underlying issues affecting the American workforce. Dr. Armstrong also shares insights on the future of healthcare in America and the potential for functional medicine to become mainstream.TakeawaysDr. Erica Armstrong is transforming healthcare by focusing on root causes.Root Functional Medicine aims to treat chronic diseases effectively.Nutrition plays a crucial role in overall health and wellness.The healthcare system often overlooks the importance of diet and lifestyle.Functional medicine provides a more personalized approach to health.Early detection and prevention can significantly reduce healthcare costs.Employee wellness programs can enhance workplace culture and productivity.Access to functional medicine can empower patients to take control of their health.The integration of technology in healthcare can improve patient outcomes.Healthcare reform is essential for rebuilding the middle class.Chapters00:00 Revolutionizing Healthcare: Dr. Erica Armstrong's Journey09:07 The Shift to Root Cause Medicine18:23 The Role of Nutrition in Health27:28 Functional Medicine: A New Approach36:15 The Future of Healthcare in America

In this live panel discussion on the Manufacturing Culture Podcast, host Jim Mayer engages with four industry experts from diverse backgrounds in manufacturing, robotics, and semiconductors. The conversation explores their personal journeys, definitions of culture in manufacturing, the importance of speed and precision, and how to engage the next generation in the industry. The panelists share insights on current roles, challenges in the semiconductor industry, and the need for a cultural shift to attract young talent. The session concludes with audience questions addressing misconceptions in the industry and the importance of education and hands-on experience.TakeawaysThe importance of culture in manufacturing is about infusing values into the workforce.Personal journeys in manufacturing often involve unique paths and experiences.Speed and precision are critical in the semiconductor industry, impacting production and quality.Engaging the next generation requires innovative approaches and hands-on experiences.The semiconductor industry is facing a talent shortage that needs to be addressed.AI and technology are reshaping the manufacturing landscape, leading to new opportunities.Trade programs in schools are essential for fostering interest in manufacturing careers.Misconceptions about the industry can hinder recruitment and understanding of roles.Collaboration and teamwork are vital for success in manufacturing environments.The future of manufacturing will rely on a diverse range of skills and backgrounds. Chapters00:00 Introduction to the Panel and Icebreaker06:43 Defining Culture in Manufacturing10:09 Personal Journeys in Manufacturing16:15 Current Roles and Responsibilities24:59 Speed and Precision in Manufacturing33:36 Engaging the Next Generation in Manufacturing44:31 Audience Q&A and Misconceptions in the Industry

In this episode of the Manufacturing Culture Podcast, Jim Mayer interviews Elvin Hurst, the founder of Country Craft, who shares his journey from a farmer to a successful entrepreneur in the cabinetry industry. Elvin discusses the challenges of maintaining craftsmanship in a changing workforce, the importance of family values in business, and the evolution of Country Craft over the years. He reflects on the support he received from his family and community, the impact of technology on craftsmanship, and his hopes for the future of the business as it transitions to the next generation.TakeawaysElvin Hurst's journey began with a table saw that his wife gifted him.Country Craft started in a garage and grew into a large facility.The company's motto is to provide quality at a fair price.Finding skilled craftsmen is a challenge in today's workforce.Family values play a crucial role in the business's success.Elvin's children now run the company, continuing the legacy.Technology has been embraced while maintaining craftsmanship.Support from family and community was vital in the early days.The importance of staying positive during economic challenges.Elvin hopes for a future where his grandchildren can take over the business.Chapters00:00 Introduction and Background02:49 The Birth of Country Craft05:30 Challenges in Craftsmanship and Workforce08:15 Navigating Economic Challenges10:43 Family Business Dynamics13:29 Memorable Moments and Values16:12 Future Concerns and Legacy

In this episode of the Manufacturing Culture Podcast, host Jim Mayer speaks with Danny Gonzales, a media expert in the manufacturing sector. They discuss the importance of storytelling and digital marketing in changing perceptions of manufacturing, the impact of AI on content creation, and the need for a strong organizational culture. Danny shares his journey into the industry, the challenges manufacturers face in marketing, and the significance of vulnerability in leadership. The conversation highlights the evolving landscape of manufacturing and the opportunities for growth through effective communication and engagement.TakeawaysManufacturing is often perceived negatively, but it has a lot of creativity and innovation.Storytelling can change the perception of manufacturing and highlight its impact.Many manufacturers are unaware of the positive effects they have on the world.AI is democratizing content creation, making it accessible to all companies.A strong organizational culture is essential for attracting and retaining talent.Marketing strategies often lack a clear direction and understanding of the customer.Vulnerability in leadership can build trust and improve company culture.Internal and external communications should align to reflect company values.The manufacturing industry needs to overcome outdated narratives to attract new talent.Knowledge transfer from experienced workers to younger generations is crucial for the industry's future.Chapters00:00 Introduction to the Manufacturing Culture Podcast01:13 The Excitement of Industrial Marketing Summit03:07 Danny Gonzalez's Unique Perspective on Life06:53 Defining Culture in the Manufacturing Context09:19 Danny's Journey from Accounting to Video Production12:08 The Wonder of Manufacturing Facilities14:09 Overcoming Negative Perceptions in Manufacturing17:41 The Importance of Authentic Storytelling19:50 The Shift in Manufacturing Narratives21:29 The Role of AI in Content Creation24:06 The Rise of Generative AI in Marketing26:38 Authenticity in AI-Driven Storytelling28:17 Balancing Human and AI Content32:43 Common Pitfalls in Industrial Marketing34:39 Leveraging Company Culture in Storytelling39:12 Vulnerability and Transparency in Manufacturing40:57 Future Success Metrics for Industrial Marketing

Scott Peters on Trades, Talent and the Culture Shift Manufacturing Can’t AvoidScott Peters is one of those guests who reminds you why the industry still matters. He came up in the late seventies, learned the trade before CNC was common, built model-kit molds that ended up on Kmart shelves, moved into medical devices where your mistakes affect real lives, and eventually ran a 300-person plant in Guangzhou where “yes-boss culture” smashed into his belief that people should think for themselves.This conversation isn’t polished. It’s real. Offshoring. Apprenticeships. Pay. Responsibility. Pride. And the uncomfortable truth that young people won’t line up for jobs that pay less than McDonald’s.Scott argues that culture isn’t a slogan. It’s whether people feel safe enough to tell you you’re wrong and proud enough to stand beside the work they produce. If you care about the future of plastics, the trades or the next generation coming up behind us, this one is worth the time.What you’ll hearScott’s jump from the Marines to an apprentice mold maker after his mother spotted a classifieds ad and pushed him toward it.What mold shops looked like in the late seventies and early eighties when CAD wasn’t an option and everything ran on skill, graphite smudges and problem solving.Why seeing his designs turn into products on store shelves changed how he viewed responsibility and pride in the trade.How managing a Chinese plant forced him to break top-down culture and build a team willing to challenge him instead of nodding along.Why he thinks shops are losing young talent to Amazon warehouses and fast food, and how transparent pay ladders used to keep apprentices motivated for years.The generational damage caused by offshoring and why communities still don’t trust manufacturing jobs even as the work returns.How to build culture that works on the floor instead of in HR decks: respect, honesty, disagreement and shared ownership of deadlines.Where to listenAvailable on all platforms. Search “Manufacturing Culture Podcast.”#manufacturingculture #manufacturing #trades #skilledtrades #plastics #injectionmolding #moldmaking #manufacturingjobs #engineering #operations #leadership

Emily Ting from CCS America joins Jim to talk about what culture actually feels like at work, how it shapes the day to day, and why marketing in industrial manufacturing is still years behind other B2B sectors. She walks through her journey from Japanese speaking intern to “do everything” marketer, three years working inside a Japanese headquarters, and the reality of being the bridge between leadership, engineers, sales and the outside world. Emily shares how she translates deeply technical machine vision concepts into something humans can understand, why AI has not killed the need for good lighting, and how a short book about penguins on a melting iceberg helped CCS rethink its culture and distributor program.What you’ll hearHow Emily defines culture as “what you feel in the air” when you walk into work, and why it can either energize you or quietly drain you.The story of how Japanese fluency opened the door at CCS, sent her to headquarters in Japan, and what she learned from that office culture.Practical tips for doing business and filming content in Japan, from privacy expectations to simple etiquette that changes how you show up.What it is really like to be the person who turns hardcore machine vision physics and jargon into useful stories and content.Why leadership asking for ROI without clear goals is such a common pattern, and how she tries to navigate that tension.How CCS Americas had to reset expectations after the Covid boom and get sales, marketing and engineering genuinely aligned again.Why industrial marketing is still behind B2B SaaS, and what manufacturers can borrow without repeating old mistakes.How the book “Our Iceberg Is Melting” turned into required reading and gave everyone a way to see themselves in the change story.Topics coveredCulture as lived experience versus official “values”Working in Japan, unspoken rules and privacy around filmingTranslating technical machine vision and lighting conceptsAI hype in inspection and why fundamentals still matterGetting leadership, engineers and marketing on the same pageRemote and hybrid culture in a small, spread out teamDesigning a distributor program as a culture project, not just a sales programThe messy reality of modern industrial marketingKey quotes“Culture is what you feel in the air when you walk into work. Do you feel ready to do what you set out to do, or like there’s a pressure sitting on your mind all day”“Marketing is much messier than people want. You rarely get a perfect straight line between what you did and the deal that closed.”“Sometimes the decision is no decision. Staying in the status quo feels safer than making a move that might go wrong.”“AI did not make lighting irrelevant. If bad lighting did not matter, those AI companies would not keep coming back to us for help.”“You do not always get the insight you want by asking the question directly. Sometimes you have to go the long way round to reach the part of the customer that actually decides.”

Jim sits down with tax strategist Nik Agharkar, for a conversation that starts with tax day anxiety and spirals into culture, capitalism, immigration, vo-tech, wealth inequality, and what it really means to build a healthy organization. Nik shares why he believes the tax code is an incentive system instead of a punishment, how leadership shapes culture, why Gen Z is choosing trades over college, and how America can rebuild its middle class by fixing the incentives we’ve quietly broken over the last 40 years. This episode is raw, political, personal, and surprisingly hopeful.Why this conversation mattersIf you lead a manufacturing team or run a business, your world is shaped by taxes whether you notice it or not. Nik lays out how incentives in the tax code ripple through hiring, layoffs, wages, infrastructure, and the decline of the American middle class. He explains why trades are rising again, why offshoring hollowed out capacity, and how culture starts with servant leadership rather than command-and-control. This is a rare conversation that connects factory floors, tax strategy, political history, and the lived experience of an immigrant family into one cohesive picture of where we are and what needs to change.What you’ll hear• Why “every day is tax day” if you touch money• Jim’s tax-induced heart palpitations versus Nik’s calm love of paperwork• Nik’s life-as-a-movie: middle school bullying, Jonah Hill, and learning to laugh at everything• His definition of culture built around ownership, servant leadership, and leading by example• Why rules for thee but not for me destroys culture — and what his HR-leader wife taught him about consistency• Growing up between America and India, and why the contrast taught him gratitude, discipline, and risk calculation• How scarcity abroad reframed what “risk” really means in America• Why going to college can be a bigger gamble than going into the trades• The surge of Gen Z and Gen Alpha entering the trades and rejecting the old college playbook• Offshoring, the collapse of vo-tech, and how we quietly kneecapped our own middle class• How tax cuts incentivized bad business, short-term hiring cycles, and underinvestment in people• The 1950s wealth distribution Americans still prefer — and how far we’ve drifted• Why wealth concentration is dangerous, not just unfair• The forgotten history of charitable foundations exploding when tax rates were high• How small businesses pay the price because they don’t have tax departments• Why a kid would be better off buying a Haas machine and starting a job shop than taking on six-figure student debt• The infrastructure crisis — and why we’re not ready to bring manufacturing back onshore• Politics, social media, and how outrage culture destroyed our ability to talk to one another• Why Americans should be critical of every administration, not cheerleaders for a team• The simple fixes: higher corporate taxes, better incentives for small business, and fully funded vo-tech• Nik’s parting message about being better to each other and limiting social media for your own sanityNik’s takeWe’ve got to stop dividing ourselves and start thinking clearly again. Limit your social media. Be better to your neighbor. And stop cheering for politicians — they work for you.Jim’s takeThere aren’t many people who can connect tax code, culture, and the collapse of the middle class and make it interesting, but Nik does it. This one goes way off the rails in the best way.

Ian Wilson is a creative turned industrial brand strategist who believes real culture is the level of authenticity people can bring to work. In this episode, he and Jim talk about why manufacturing feels more grounded than other industries, why specs and machines are only half the story, and how authenticity—not polish—is what builds trust online and on the shop floor.What You’ll HearHow Ian went from writing music to building brands in manufacturingWhy he believes “you can’t hype up a spring” and what that says about honesty in marketingWhat culture really means inside an industrial businessHow family-owned manufacturers can turn values and pride into their strongest brand assetWhy too many manufacturers are still “allergic to marketing”The difference between performative culture and real cultureHow to pull real company values from leadership to the shop floorWhy brand voice matters even when buyers only care about specsHow to make digital feel authentic without fluffThe future of manufacturing culture, community, and educationTopics CoveredAuthenticity and culture in manufacturingIndustrial marketing and brandingAI’s role in marketing and creativityBridging creative and engineering mindsetsDefining company values with honestyCommunity and workforce development in the tradesKey Quotes“Culture is the level of authenticity people can bring with them to work.”“You can’t hype up a spring. It either works or it doesn’t.”“Some manufacturers are allergic to marketing—but that’s exactly where the opportunity is.”“Pretty is easy. Authentic is hard.”“The future of manufacturing is stronger communities and better futures for our kids.”Jim’s TakeIan brings a mix of humor, depth, and hard truth that’s rare in branding conversations. He reminds us that the best marketing doesn’t try to make manufacturing look cool—it shows the real pride and people behind the work.Connect with the Manufacturing Culture PodcastFollow for weekly conversations with the people shaping culture across the industrial world.

Julie Runez leads marketing for a custom automation firm that designs and builds one-off manufacturing machinery. She came back to work after years at home with her kids, brought a journalist’s curiosity, and learned industrial marketing from the ground up during the early months of 2020. Without case studies she could publicly share and with very long, high-stakes sales cycles, Julie shifted the strategy away from chasing clicks to creating in-person proof. The result is a zero-cost lab inside their facility where vendors and manufacturers test ideas together, train teams, and de-risk projects before anyone signs. We talk culture, kindness in leadership, learning fast, and why most problems are system problems, not people problems.Why this conversation mattersIf you sell complex, capital equipment under NDA, the usual playbook won’t carry you. Julie shows how to earn trust when buyers need confidence more than content, and how to build culture around the people you want to attract.What you’ll hearHow journalism skills, parenting, and resourcefulness translated into an effective solo marketing role.Why kindness from the founder set the tone for culture and risk-taking.The limits of digital in NDA-heavy environments and how in-person proof fills the gap.Inside the lab concept and how cross-vendor collaboration builds end-to-end confidence.Using ClickUp and simple SOPs to turn tribal knowledge into systems.Handling the “I’m in over my head” moments by finding the skill, the person, or the room that solves it.Topics coveredCulture as the environment you create for the people you want.Experimenting, failing forward, and deciding what actually works for your business.Sales cycles that run from a year to many years, and how to stay relevant in the meantime.Bringing vendors, engineers, and customers together to test and train before purchase.Storytelling that focuses on outcomes, not features.Letting the next generation toss the box aside rather than just think outside it.Quotes to pull“When you buy a drill, you’re buying holes. Our buyers need confidence their problem will be solved.”“In tough moments it’s usually a system problem, not a human problem.”“The lab is our proof. People can see parts move, get training, and leave with answers.”“Kindness from leadership makes everything else solvable.”GuestJulie Runez is the marketing lead for a custom automation and machine-building company serving life sciences and other regulated industries. She built an in-house lab program that lets manufacturers and vendor partners test concepts, train operators, and de-risk projects at zero cost.SponsorMed Device Boston at the BCEC, September 30 to October 1. A sourcing and education expo with suppliers, workshops, and expert-led sessions for the next generation of med-tech.

Sydney Mrowczynski didn’t plan to end up under a welding hood. As a teenager she dreamed of fashion design — until a boyfriend told her she couldn’t weld. Challenge accepted. A few years later, she’s worked across multiple shops, learned how things really get built, and is now studying industrial management and applied engineering at Southern Illinois University to bridge the gap between the floor and the front office.This episode of the Manufacturing Culture Podcast is a crash course in what real culture looks like from someone living it. Sydney’s take is simple: great culture means communication, teamwork, and quality. Most shops have one or two of those — rarely all three. She shares what it’s like being the only woman on the floor, the extra proof she’s had to carry into every new job, and why too many people get comfortable doing things “almost right” for 20 years.We get into failure as a teacher — how welding forces you to face mistakes and learn faster than any classroom. Sydney talks about integrity, leadership, and the shops that cover bad welds instead of fixing them. She lays out the difference between a leader who checks in, listens, and teaches versus one who just points and barks orders.If you run a team, hire apprentices, or manage training programs, you’ll want to hear her take on trade schools too — how they teach to plate instead of teaching to reality. She argues that students should weld on rusted, greasy, and painted metal, not perfect coupons, if they’re expected to survive their first week on the job.Sydney is now balancing school with work at Tenco Hydro in Sugar Grove, Illinois, helping bring metal fabrication in house and ship their first stainless wastewater tank. She’s seen the gaps firsthand — and she’s building the bridge from within.It’s an honest, sharp conversation about what manufacturing culture really needs: leaders who communicate clearly, care about quality, and build environments where new talent wants to stay.SponsorMed Device Boston is your go-to Med Tech sourcing and education expo, September 30 through October 1 at Boston’s BCEC. With 200+ suppliers, 1,500+ attending professionals, and expert-led workshops on 3D printing, AI, materials, regulatory tech, and contract manufacturing, it’s built to advance the next generation of medical device innovation. Visit meddeviceboston.com to register.ConnectFind Sydney Mrowczynski on LinkedInSubscribe to the Manufacturing Culture Podcast on YouTube and your favorite platform.

In this episode of The Manufacturing Culture Podcast, Jim sits down with Chris Humphrey, Business Development Manager at AirPro Fan & Blower Company, to explore how purpose, people, and love of neighbor shape lasting manufacturing cultures. From growing up in a motorcycle dealership to hiking the Appalachian Trail during a “quarter-life crisis,” Chris shares how his journey through machining, engineering, and leadership led him to rediscover the true purpose behind manufacturing — building communities, providing meaningful work, and caring for people along the way.Together, they unpack what culture means beyond the walls of a company, how leadership grounded in empathy can transform performance, and why AirPro’s employee-owned model has created one of the most authentic examples of modern manufacturing culture today.What You’ll Hear:Chris’s early years in machining and how vocational education shaped his careerThe “quarter-life crisis” that changed his perspective on work and purposeWhy every manufacturing job supports six others and how that drives community impactLessons from the rifle industry on culture, stress, and leadershipHow AirPro Fan & Blower built a thriving employee-owned culture around love of neighborThe difference between condemning managers and leaders who come alongsideWhy culture, not compensation, is the real key to long-term retentionHow manufacturing can reclaim its image and attract the next generationThe future of manufacturing through technology, AI, and purpose-driven leadershipKey Quotes:“Manufacturing supports my community. That realization changed everything for me.”“Love of neighbor is a culture driver. It changes how you lead, how you sell, and how you care for people.”“People remember who you are, not just what you did.”“When a company puts care at the center, success takes care of itself.”Topics Covered:Manufacturing culture, leadership, purpose, employee ownership, community, vocational education, business development, supply chain, culture change, mentorship, AI in manufacturing, future of work.Jim’s Take:Chris’s story is a reminder that culture isn’t a policy — it’s people caring for each other. His journey from shop floor to business development shows how purpose evolves but never disappears when it’s built on the right foundationMed Device Boston — The go-to med tech sourcing and education expo, September 30th–October 1st at Boston’s BCEC. Explore the next generation of medical device innovation at meddeviceboston.com.

Katie Friday is a sales engineer who took the scenic route into manufacturing. She started in social work, battled through an engineering pivot at WVU, worked her way from project engineering to sales, and now lives at the intersection of customers, controls, and culture. We talk about resilient learning, why great SOPs read like fifth grade science, the reality of safety projects, and how leadership sets the tone for teams. There is a rom-com opening scene, a baby blue Beetle, and a giant robot in Wilmington. Most of all, there is a clear picture of how supportive culture turns new hires into future leaders.Why this conversation mattersCulture is a team sport and leadership is the lever. Katie shows how cross-functional respect between engineering, maintenance, and operations speeds projects up, how good documentation creates confidence on the floor, and why automation does not erase jobs. It raises the skill ceiling and demands better training.Conversation highlightsMeeting story at IMTS and a friendship that started in an elevator.Katie’s rom-com life pitch featuring a 2013 baby blue Beetle and a bee.Switching from social work to industrial engineering and learning resilience the hard way.From receptionist to project engineer to sales engineer and why talking to customers clicked.The coolest project sighting, a towering broadcast robot and the crews that build stages for NASCAR, ESPN, and even the Super Bowl.Safety projects move first and fast, and the scheduling whiplash that brings.SOPs that actually teach, pictures over jargon, and testing docs with non engineers.Women navigating a male heavy field, boundaries, and a shoutout to mentor Kimberly Pelke.Why new adopters of automation are the next wave and how AI will show up on the plant floor.Topics coveredCompany culture as daily behavior, not a poster on the wall.Leadership modeling communication and teamwork.Sales engineering as translator between customers and controls teams.Budget timing, stakeholders, and the real blockers to moving from design to execution.Operator training that matches the tech.Automation as job shifter and skill builder, not a job eraser.Women in STEM, representation that changes decisions, and early pipeline programs.Quotes“I do not mind being the dumbest in the room. It just means I am learning.”“Good culture feels like a team that actually communicates and still pulls toward the same goal.”“Automation does not eliminate people. It asks them to learn new skills.”“Great SOPs should read like fifth grade science. Pictures help people keep the line running.”GuestKatie Friday is a sales engineer working across pharma, food and beverage, rubber and tire, and other regulated environments. She graduated from West Virginia University in industrial engineering, cut her teeth in project engineering, and now helps manufacturers scope, justify, and deliver automation upgrades with Industrial Automated Systems and sister company Triune Electric.Shoutouts and resources mentionedIndustrial Automated Systems and Triune Electric.Mentor Kimberly Pelke, director of business development.Move Over Bob, a culture first magazine introducing young women to trades.Rosie Riveters, early STEM confidence through productive struggle.Vendors seen on the floor, including Siemens, Rockwell, and Schneider Electric.WVU, the scene of the pivot and the grind.SponsorMed Device Boston is a sourcing and education expo at Boston’s BCEC, September 30 to October 1. Two hundred plus suppliers, hands on workshops, and expert led sessions focused on the next generation of med tech. Register at meddeviceboston.com and plan your visit. The link is in the show notes.ConnectHost, Jim Mayer. Subscribe to Manufacturing Culture on YouTube and your favorite podcast app. Share the episode with a friend who is wrestling with training and documentation after an automation upgrade.

Culture is the lens through which everything happens.Kate Glantz joins the show to talk about building a culture-first movement that puts real tradeswomen at the center of the story.We get into why representation changes decisions, how a print magazine in schools can beat the algorithm, and why AI might shrink some white-collar roles while exploding demand for blue-collar work.Kate shares the why behind Move Over Bob, the plan to go beyond construction into semiconductors, data centers, mining, and civil infrastructure, and a practical path for companies, schools, and parents to get involved.What You’ll Hear• How Kate’s through line is helping women reach financial independence and why that domino changes families and communities• Why storytelling is not fluff and how culture speeds up real change on the ground• Why recruiting women is part of a bigger youth awareness gap and the messenger problem in the trades• How Move Over Bob uses tactile print to reach students, libraries, nonprofits, and even women’s prisons• The winter issue plan that connects welding, ironworking, and heavy equipment to data centers, chips, mining, and civil projects• How AI and automation can erase some office jobs while creating a massive need for electricians and craft labor• Leadership lessons from tech and Hollywood to construction and workforce• A five-year outlook where the trades get a glow-up without sugarcoating the work• Exactly how to support the mission and why this is pro-Bob, not anti-BobTopics CoveredCulture as catalyst, not garnishRepresentation, role models, and behavior change in teensCTE awareness, apprenticeships, and the cost myths around collegeWorkwear, PPE, and making safety and self-expression compatibleSemiconductor and data-center build-outs and what they mean for craft careersAI’s impact on labor markets and why electricians matter more than everPartnership models for associations, contractors, and brandsKey Quotes“Culture is the lens through which everything happens.”“We tell ourselves stories in order to live.”“Entrepreneurs don’t see problems. They see opportunities.”“If not us, then who.”“We’re not asking Bob to leave. We’re asking him to scoot over so we can build the table together.”About the GuestKate Glantz is the co-founder of Move Over Bob, a culture-driven platform bringing tradeswomen into the center of mainstream culture and into schools at scale.Her background spans Peace Corps, tech, Hollywood, and national policy work, all pointed at a single why: helping women reach financial independence.Website: https://moveoverbob.comHow to Get Involved• Profiles and school visits for tradeswomen who want to demo and speak• Advertisers, sponsors, and associations who want to expand the talent pool• Educators, CTE directors, and librarians who want copies for studentsStart at moveoverbob.comSponsorMed Device Boston is your go-to med-tech sourcing and education expo on September 30 to October 1 at the BCEC in Boston.Over 200 suppliers, 1,500 attending professionals, and OEM decision-makers.Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof.Register at meddeviceboston.comWatch & ListenFull episode on The Manufacturing Connector website and on YouTube.

Rosemary Coates has spent three decades inside the hardest questions in manufacturing… where to build, what to move, and how to survive the politics around it. On this episode of The Manufacturing Culture Podcast, she walks through the real story behind offshoring, why reshoring is more trickle than tidal wave, and how companies can make smarter location calls without blowing up cost or capacity.We go back to her origin story… blue collar roots, a transportation management elective that lit the fuse, and a career that ran through Solar Turbines, defense work, Hewlett Packard, Big Four consulting, and finally her own firm. When the 2012 election turned China into a punching bag, Rosemary pivoted from moving factories out to helping leaders bring work back in a way that actually pencils. She founded the nonprofit, nonpartisan Reshoring Institute and now advises with data instead of slogans.We dig into what really changed. Labor in China is no longer cheap. Geopolitics now sits beside cost on the decision tree. Carbon footprint matters when your supply chain stretches across oceans. The grid cannot power a sudden factory boom even if you build it. And the workforce of today is not lining up for low skill, mind numbing assembly. The path forward looks like automation where it fits, contract manufacturing for flexibility, and a cold look at labor mix and total landed cost before anyone signs a lease.Mexico’s rise gets a clear-eyed review… proximity, lower carbon, easier logistics, and a young workforce make Central Mexico compelling. Vietnam is full. India brings time and inventory penalties on the water. Demographics matter. So do hurricanes, wildfires, and the ability to shift production when the world throws a brick through your window.We also talk wages, the hole blown in the middle class, and why the new middle class is built on writing, computing, and mechatronics rather than grease and punch presses. Rosemary explains her expert witness work inside global supply chain disputes and leaves us with a simple truth… strategy beats sentiment, and the best decisions use both spreadsheets and context.Sponsor note:Med Device Boston is your go-to Med Tech sourcing and education expo, September 30 through October 1 at Boston’s BCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Visit meddeviceboston.com to register and plan your visit. Links in the show notes.Guest:Rosemary Coates, Executive Director of the Reshoring Institute, global supply chain strategist, expert witness, and author of five books on sourcing and manufacturing.

A candid conversation with high school engineer and FIRST Robotics alum Natalie Macias about curiosity, consistency, and carving out room for young makers inside a sometimes closed-off industry. We talk early exposure to CAD and flight sims, why manufacturing is the first mile of everything, the lemon tree lesson on failure, and how leaders can be firm yet flexible. Natalie wants more hands-on opportunities before college and a more welcoming on-ramp for students who are ready to show up.Guest:Natalie Macias, student engineer from Los Angeles, senior capstone lead, robotics team veteran, and Future Faces of Manufacturing feature with AMT. She’s using LinkedIn to learn directly from practitioners and find mentors across the industry.What you’ll hear:How a DOD Starbase program quietly introduced CAD, chemistry, and flight simulation to a curious kid from South CentralWhy FIRST Robotics felt like a real company under deadline, with design, programming, assembly, and manufacturing all moving togetherThe jump from loving law to choosing engineering, then finding home in manufacturingA classroom set up like DARPA, complete with two “companies” competing for a contract under a mentor who worked at Northrop GrummanWhy opportunity before college is the missing bridge and how dual-enrollment and apprenticeships could fix itLeadership as knowing your people, staying open to feedback, and bending for the needs of the group without becoming a people-pleaserCreating space in schools so students can actually grow rather than learn inside a boxFailure as pruning a lemon tree so the next season grows strongerUsing LinkedIn for mentorship and perspective, not just job huntingThe ask to our audience for college experience stories from programs that truly delivered hands-on engineeringKey quotes:“If you keep showing up, even if you didn’t do well, you’re showing that you want to be there. That goes a long way.”“Manufacturing is phase one. Piece by piece, chip by chip, you’re contributing to something bigger.”“Failure isn’t to stop us. It’s pruning the dead branches so the tree can grow.”“Be firm where it matters and flexible where it helps the group.”“Create space for growth. Don’t keep students in a box, then act surprised when they don’t grow.”Topics covered:Early STEM ignition through Starbase and school projectsFIRST Robotics as a training ground for teamwork and urgencyHands-on access for high schoolers versus the current college-first gateHow industry perceptions can intimidate newcomers and how to fix that welcomeLeadership habits students will actually followNatalie’s college search and what she’s looking for in an engineering programThe pace of automation and why that excites herNatalie’s ask to listeners:If you studied engineering or work in manufacturing, message Natalie on LinkedIn with what your university actually did to prepare you. What labs, co-ops, shops, or professors made the difference. Short stories beat brochures.Sponsor note:Med Device Boston is the go-to Med Tech sourcing and education expo on September 30 through October 1 at Boston’s VCEC. 200 plus suppliers. 1500 plus attending professionals and OEM decision makers. Explore 3D printing, AI, materials, regulatory tech, and contract manufacturing under one roof. Register and plan your visit at meddeviceboston.com.Resources mentioned:Starbase STEM programFIRST Robotics CompetitionProject-based capstone with a Northrop Grumman mentorDual-enrollment and apprenticeship models for high school studentsHow to support Natalie:Share a warm intro to mentors who welcome high school talent into labs, job shops, and build teamsInvite her to tour your facility or shadow an engineer for a daySend those honest college experience notes she asked forAbout the Manufacturing Connector Network:We help brands and builders turn trade shows, plant tours, and expert interviews into a steady pipeline of video, audio, and social content. On-site capture, mobile studio, short-form editing, podcast production, and distribution that stays consistent week after week. If you’re heading to a show or launching a product, we’ll bring the cameras and do the heavy lifting.

Jim sits down with Amy Julian to dig into culture as lived behavior, not wallpaper. From early days in AB InBev’s purchasing team through years of complex change, Amy unpacks why command-and-control stalls digital projects, how cross-industry thinking opens doors, and where AI is already moving the needle for mid-market procurement and supply chains. Expect straight talk on failed implementations, governance that actually clears roadblocks, and translating values into daily decisions on the floor.What you’ll hearWhy culture is a set of guiding principles you can act on, lessons from the AB InBev acquisition years and getting comfortable with constant change, a candid failure story and what clunky multi-consultant programs miss, systems thinking across tech and manufacturing, agile mindsets meeting lean and PDCA, practical AI use cases for quoting, planning, and buy decisions, the shift from analyst work to relationship work, and how to build multi-level client alignment that survives real life.Topics coveredBehavior-driven culture and purpose, change management beyond slide decks, ERP friction and inventory truth, cross-functional governance, agile plus lean in the same room, AI agents for sourcing and planning, leadership communication and trust-but-verify, turning workshops into action logs people actually own.Key quotes“Culture is a set of guiding principles and behaviors that help me make the right decisions day to day.”“Most transformations fail where the behavior stops. Values without actions are just posters.”“Let people author the change. IT can’t do it to the organization and expect it to stick.”“AI should be your analyst and sidekick. People still make the calls and hold the relationships.”Jim’s takeChange sticks when the shop floor can see themselves in it. If your governance cannot clear a bottleneck by Tuesday, it isn’t governance. Bring agile curiosity to lean rigor, and stop pretending culture happens after go-live. It starts at scoping.Amy’s takeDesign for behavior first. Set decision rights, create real feedback loops, and wire your principles into the tools. Start small with AI where pain is obvious, prove value fast, then expand. Systems thinking beats heroics.Connect with usSubscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share a story where culture actually changed something.SponsorSpend two high-impact days at Med Device Boston, September 30 - October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html

Jim sits down with serial founder and anti CRM evangelist Adam Honig. They dig into what culture really is, why most digital transformation falls flat, and how AI can strip out the crap work without gutting good jobs. Adam walks through building and selling three companies, including the painful first exit that taught him more than any win. Expect honesty, laughs, and sharp takes on manufacturing sales, change management, and shiny tool syndrome.What you’ll hearAdam’s path from philosophy major to three-time founder, culture as what happens when you’re not in the room, value alignment versus values on a wall, why traditional CRMs fail frontline teams, the Her movie spark that led to Spiro, why manufacturing became the focus and how ERP context changes sales calls, how to make digital transformation stick by letting people author the change, AI’s near term impact on white collar work and the boomer knowledge gap, keeping retirees on retainer to transfer territory knowledge, and building products people adopt instantly.Topics coveredCompany culture and behavior, change management in factories and field sales, CRM fatigue and alternatives, AI copilots for meetings and follow ups, workforce demographics and succession, product adoption and simplicity, founder resilience and rough exits.Key quotes“Culture is what happens when you’re not in the room.”“I’m a materialist. What people do beats what people say.”“Nobody gives a shit. Pivot if you must and get back to work.”“Sales didn’t need another system. They needed Scarlett Johansson whispering what to do next.”“AI should do the crap work. People do the human work.”Jim’s takeIf you want change to last, stop spraying money at shiny tech and start asking your people to co author the solution. Culture shows up in behavior, not slide decks. The sales side of manufacturing is overdue a rethink and the anti CRM idea is pointing the right way. Also, that pivot line belongs on a T shirt.Adam’s takeMake powerful things stupid simple. If your tool needs a playbook and an offsite to adopt, it’s probably not the tool. Remove the admin tax, surface the right cues at the right time, and let the humans sell.Connect with usSubscribe to Manufacturing Culture for more conversations at the intersection of people, process, and progress. Say hello, pitch a guest, or share your story about culture that actually changed something.SponsorSpend two high-impact days at Med Device Boston, September 30–October 1 at Boston’s BCEC. Explore 200+ suppliers, hands-on workshops, curated matchmaking, and education sessions built for the next generation of med tech innovation. Register now at https://www.medeviceboston.com/en/home.html