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Creating a Community Space for Learning and building a Brand: The Long Journey

Creating a Community Space for Learning and building a Brand: The Long Journey

Manifesto Radio · Ed Calderon

July 4, 20251h 20mExplicit

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Show Notes

In this conversation, Ed and Eddie discuss various upcoming projects and collaborations under Sneak Reaper Industries, including unique products like custom rosaries and specialty beef jerky. They share personal anecdotes about culinary adventures, the importance of snacks, and the creative process behind their products.

The discussion also touches on the functionality of their designs, particularly the scapulario, and how they have influenced trends in the EDC (Everyday Carry) community.

Ed and Eddie discuss the importance of community engagement and support in building a brand. They share personal experiences related to charity work, particularly in dog rescue, and the evolution of their businesses. The dialogue highlights the significance of mentorship in the knife-making industry and the journey of collaboration and innovation that has shaped their careers.

Ed and Eddie discuss their journey in building a brand centered around knives and martial arts, emphasizing the importance of community engagement, training, and the evolution of their products. They share insights on the integration of weaponology into martial arts, the significance of their cultural practices, and their future goals for creating a space that fosters learning and community interaction.