Episode 155
Management Research: Strategic Management - Environmental Analysis (PEST)
April 7, 202411m 8s
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Show Notes
Welcome, dear listeners!
Today, I talk about one of the tools for the #environmental #analysis in #strategicmanagement - #pest. PEST stands for #political, #economic, #social (& #cultural), and #technological factors. Although the tool is vague and has plenty of issues (I mention those briefly), it is the best that we have for now. So, apply it wisely and learn the weaknesses before analysing the market environment!
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Best
Eugene (Yevgen)