#65 | Rohit Maheswaran on the shifting sands of attribution
Making Sense of Martech · Juan Mendoza + Jacqueline Freedman
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Show Notes
A conversation with Rohit Maheswaran.
In this episode we're joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools.
We tackle the shifting sands of attribution and how marketers are using different models and tools as the ways of last click and multi-channel attribution fade away and more marketers are embracing a back-to-the-future style of measurement using experimentation and MMM.
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- Follow Juan Mendoza on LinkedIn and Twitter.
- Listen on Apple, Spotify, Google, and everywhere else.
- You can find Rohit on LinkedIn.