036 Why We Need To Stop Misleading Potential Clients In The Online Industry
Making Money Online with Lisa Johnson · Lisa Johnson
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Show Notes
Today I want to talk about why we need to stop misleading potential clients online. I know that sounds controversial and I'm not here to shame anyone, but the truth is, if no one talks about these things, then nothing changes, and I frequently see misleading endorsements being used online to attract people to a business or service. I'm not talking about outright lying, because we know that's morally wrong, but I see a lot of subtle ways clients are repeatedly misled that have never felt right to me, so I want to shine some light on them today.
What You'll Learn In This Episode:
- What the 'pay-to-play' model is, how common pay-to-play offers are in the online industry and how they contribute to misleading potential clients.
- The process behind some business awards and why I'm proudly not an 'award-winning business coach.
- Marketing strategies to reach number one in the book or podcast charts can make for a great strapline, but on closer inspection, if these claims aren't legitimate it diminishes clients trust.
- My experience of being asked to financially contribute to be a part of a TV show, and why it wasn't the right decision for me, despite its appeal.
- That it's possible to make money and have a successful business whilst putting morals first.
Resources:- Download my FREE Launch Strategy Guide- Visit my website www.lisajohnson.com
- Follow me on Instagram @lisajohnsonstrategist
- Follow me on Facebook @lisajohnsonstrategist
- Subscribe to my YouTube channel