AI-powered digital marketing without the use of cookies or personal information! All with Nadia Gonzalez, CMO for Scibids.
Send us Fan Mail Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.01:42 Meet Nadia05:15 Marketing Today15:41 The Founding of Scibids16:32 Cookies. What's changed?17:44 Consumer Targeting Era Over?20:07 Marketing Tomorrow26:06 First Party Data & Contextual Signals29:25 Beware of the Walled Garden31:56 Scibids Differentiation35:52 Scibids. What's in a Name?38:56 Machiavelli for Women LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3 Twitter: @nadia_gonzalezz Website: https://scibids.com/ White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Making Data Simple · IBM Big Data & Analytics Hub
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Show Notes
Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.
- 01:42 Meet Nadia
- 05:15 Marketing Today
- 15:41 The Founding of Scibids
- 16:32 Cookies. What's changed?
- 17:44 Consumer Targeting Era Over?
- 20:07 Marketing Tomorrow
- 26:06 First Party Data & Contextual Signals
- 29:25 Beware of the Walled Garden
- 31:56 Scibids Differentiation
- 35:52 Scibids. What's in a Name?
- 38:56 Machiavelli for Women
LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3
Twitter: @nadia_gonzalezz
Website: https://scibids.com/
White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.
Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.