MC118: Considerations for Marketing Planning
Making Chips Podcast for Manufacturing Leaders · Nick Goellner, Mike Payne, Paul Van Metre
Audio is streamed directly from the publisher (pscrb.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Hello Metalworking Nation! We are excited to bring you another episode in our #MarketingForMakers series with Red Caffeine Marketing + Technology. Today we welcome back Julie Poulos (Vice President) and Kacey Keegan (Content Writer & Strategist) as they equip you with the key elements to consider when planning your marketing strategy. Topics on today's episode include: creating a campaign theme, developing and distributing content, showcasing your company culture, and determining a marketing budget.
Episode Outline: [00:00] - GFMC 2017 Conference [03:40] - Welcome Back Julie & Kacey [04:50] - Campaign Concept [09:00] - Branding and Strategy Phase [10:30] - Frequently Asked Questions [11:50] - Case Study [15:40] - Showcasing Culture [20:30] - Providing Solutions [24:15] - P.R. Opportunities [26:43] - Tracking Leads and Budgeting [29:35] - Shifting Our Philosophy
Links Mentioned in this Episode: GFMC 2017 - Register today! Red Caffeine Marketing + Technology Red Caffeine | Blog: Key Considerations in Marketing Planning Red Caffeine | Content Marketing Planning Calendar Julie Poulos | LinkedIn Kacey Keegan | LinkedIn Leave Us A Review on iTunes
We Want to Hear From YOU, The Metalworking Nation: • [email protected] • [email protected] • [email protected] Telephone: (312) 725-0245