MC109: What's Your Archetype? - Developing Your Brand Identity
Making Chips Podcast for Manufacturing Leaders · Nick Goellner, Mike Payne, Paul Van Metre
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Show Notes
There are 12 Master Brand Archetypes. Which one are you?
Hello Metalworking Nation! We are thrilled to bring you another episode in our MakingChips #MarketingForMakers Series with Red Caffeine. On today's episode we welcome two special guests from Red Caffeine; Shannon Callarman – Content Director and Danny Wyse – Graphic Designer. We'll hear Shannon explain what Archetyping is, and what it says about you and your brand identity. Later on, we'll hear Danny talk about developing logos, and putting a face to a brand that represents your business. In manufacturing news, we talk about continued growth in South Carolina's manufacturing sector.
Episode Outline [00:01] – MachineMetrics [03:00] – Manufacturing News [05:13] – Quarterly ZENGER's Meetings [07:05] – Core Values at Carr Machine [10:00] – We Hug it Out [14:05] – Welcome Shannon [15:34] – The Art of Branding [16:05] – Archetyping [22:04] – Look Into Your Archetype [26:04] – Welcome Danny [29:18] – Mood Board [35:05] – The Value of Trust [39:43] – What Are Your Goals?
Mentioned in this Episode:MachineMetrics – 10% Discount Manufacturing News Red Caffeine Marketing + Technology Shannon Callarman | LinkedIn Danny Wyse | LinkedInWhat's Your Archetype?Filtering The Brand Experience – Phase 1Filtering the Brand Experience – Phase 2Brand Story Template | Red Caffeine
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