The Playlist Era is Fading

Making a Scene Presents - The Playlist Era is Fading

Picture the modern indie grind for a second. You drop a single, you refresh your stats, and you squint at that tiny spike hoping it turns into a staircase. Maybe you’re watching Spotify for Artists and tracking what happened after you pitched, posted, begged, and boosted. Spotify will happily show you audience behavior, segments, and trends, and it even offers promo tools through things like Campaign Kit.

But here’s the part nobody wants to say in polite industry company. Even when playlists “hit,” they rarely hand you the one thing a working artist actually needs: a direct connection to the people who hit play. That’s the quiet truth sitting under all the hype. You can get a lot of listens and still have no leverage, because the relationship lives inside someone else’s walls.

http://www.makingascene.org