Record Labels Should Be Terrified: Artists Are Building Their Own Economies

Making a Scene Presents - Record Labels Should Be Terrified: Artists Are Building Their Own Economies

For most of music history, there was one road. If you wanted a career, you went through a major label. They had the money, the power, the distribution, and the connections. Artists were told this was the only way. Sign the deal. Give up ownership. Wait to get paid later. Maybe. That story is breaking down fast. Today, artists are quietly building something new. Not a trend. Not a side hustle. A real replacement. Artists are creating their own economies where music, fans, data, money, and marketing all live under their control. No gatekeepers. No middlemen. No waiting.

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