#21: April Dunford - Find your power in the market through positioning
April Dunford is a legend in the product marketing world. She's an executive consultant, speaker, and author who helps tech companies make complicated products easy for customers to understand and love. April's expertise is built from 25 years as an executive in a series of 7 successful technology startups and 3 global tech giants. She's launched 16 products as an executive and consulted on the launch of dozens more, accounting for many billions in revenue. In short, she's seen it all.
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