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The "little treat" economy
Episode 1461

The "little treat" economy

Make Me Smart

September 16, 202517m 21s

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Show Notes

The latest retail sales data shows U.S. consumers are still spending it up, even in the face of higher tariff costs and a shaky labor market. Wealthier Americans are driving the trend, but a “culture of treats” might also play a role. Marketplace’s Kristin Schwab joins Kimberly to explain her theory. Plus, brands like Gap are pitching themselves to Gen Z by riffing on Y2K fashion. Are you onboard?


Here’s everything we talked about today: