The BEST Marketing Strategies for Emerging Fashion Brands with Samantha Mellone of Coco Marketing
Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie
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Show Notes
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
In today’s episode, I’m joined by Samantha Mellone, the founder of Coco Marketing, to delve into the best marketing strategies for fashion brands. Samantha shares her journey from working in marketing for companies like Macy’s and Deva Curl to establishing an agency that champions women and BIPOC entrepreneurs. Samantha shares the importance of, foundational marketing, and diversified approaches across channels. With practical tips on PR, celebrity endorsements, and retail strategies. This episode is a must for designers looking to enhance their brand's visibility and succeed in a competitive market.
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