Building a Sustainable Brand Through Media Success with Desiree Gaitan-Buchanan of Poplinen
Make Good Fashion: A Fashion Business Podcast · Jasmine Rennie
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Show Notes
🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources
Today, I’m excited to sit down with Desiree Gaitan-Buchanan, the founder of Poplinen, a sustainable fashion brand that has been featured on media outlets like Good Morning America, Harper’s Bazaar, and Marie Claire. Desiree joins us to talk about how she built Poplinen with a focus on sustainability, ethical sourcing, and and empowering women of all shapes and sizes.
In this episode, Des shares how she landed incredible media features. She also gives us an inside look into her journey of growing Poplinen from the ground up, including sustainable sourcing, the importance of community-building, and balancing her roles as an entrepreneur and a mom.
🔗 Key Topics Covered:
- Tips for securing media features
- Building a sustainable fashion brand
- U.S.-based vs. overseas manufacturing
- The importance of transparency and community-building
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